In The City - Sudan is a creative enterprise that serves over several media and has become a multi functional household brand starting as a guide to the city of Khartoum. Since its inception in 2007, its audience has increased to beyond 30,000 readers per edition in Khartoum while growing in demographic relevance from being expat driven to being driven by English speaking Sudanese looking for a new experience in Khartoum. In the City Sudan focuses on reflecting a positive image of Khartoum and the major cities of Sudan while highlighting the city's heritage, culture, arts and exposing the Sudanese and international audiences to alternative things to do, experience, learn, and develop in Sudan by keeping its followers up to date on sports and cultural activities, tourism opportunities and promoting the various arts, culture and non-profit initiatives as well as focusing on locally relevant content.

In The City brand has spread and established itself across the following media:
• In The City Khartoum - English magazine • In The City Arabic - Arabic magazine • In The City Radio Show • In The City Events • In The City Online